Boucheron

Founded in Paris in 1858 by Frédéric Boucheron, Maison Boucheron quickly established itself as a leader in avant-garde jewelry design, known for its exceptional craftsmanship and daring creative vision. From the asymmetrical, clasp-free “question-mark” necklace to its pioneering use of unconventional materials such as rock crystal, wood, and enamel, Boucheron redefined the boundaries of fine jewelry in the 19th and 20th centuries.

In 1893, the House became the first jeweler to open a boutique at 26 Place Vendôme—selecting its sunlit corner location to enhance the brilliance of gemstones. Over the decades, Boucheron’s designs have captivated royalty and luminaries around the world, with commissions from European courts, Indian maharajas, and style icons alike.

Still headquartered at Place Vendôme, the Maison continues to evolve under the direction of Claire Choisne, whose contemporary approach honors the house’s legacy of elegance and innovation. Today, Boucheron remains a benchmark of high jewelry excellence, admired for its poetic use of natural forms, fluid silhouettes, and enduring appeal among collectors and connoisseurs worldwide.